O’Bannon: The Game Has Changed

In 2009, former UCLA basketball star, Ed O’Bannon, filed a lawsuit on behalf of National Collegiate Athletic Association (“NCAA”)’s Division I football and men’s basketball players against the NCAA and Electronic Arts Sports (“EA”) in a California Federal District Court. He alleged that the use of his unlicensed image and likeness in an NCAA licensed…

BOSE Beaten up at Marketing

Last Spring, BOSE replaced Motorola as the official audio equipment sponsor of the NFL. Most importantly, all NFL coaching staff would have to wear BOSE headsets during games. Motorola had been NFL’s sponsor for 13 years, and was said to cash out around $40M/year to earn that right. The NFL refused Motorola’s bid to renew…